Fitbit’s Super Bowl commercial for smartwatch reflects ambition for diverse user base
Fitbit's ad illustrates the need for wearables companies to demonstrate their products appeal to a wide variety of lifestyles beyond tech geeks.
A gutsy move: Valeant runs Super Bowl commercial for Xifaxan
Valeant Pharmaceuticals had another Super Bowl commercial this year: It featured its anthropomorphized intestine to advertise IBS drug Xifaxan.
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The 3 Best Options to Buy Telemedicine Carts for Neurology Care
Neurologists and health care practitioners must evolve with the world. Telemedicine carts assist in this evolution by serving as an intermediary between patients and doctors.
The Always #LikeAGirl Super Bowl ad inspiration quickly made its way to healthcare
For those who watched Super Bowl XLIX on Sunday, there were some more serious advertisements, including the tearjerker Always #LikeAGirl ad that inspired female empowerment. Doing something like a girl is far from a fault. That sentiment is prevalent in general, as seen with the hashtag showing up all over Twitter, but to the healthcare […]