Fitbit’s Super Bowl commercial for smartwatch reflects ambition for diverse user base
Fitbit's ad illustrates the need for wearables companies to demonstrate their products appeal to a wide variety of lifestyles beyond tech geeks.
Fitbit's ad illustrates the need for wearables companies to demonstrate their products appeal to a wide variety of lifestyles beyond tech geeks.
Valeant Pharmaceuticals had another Super Bowl commercial this year: It featured its anthropomorphized intestine to advertise IBS drug Xifaxan.
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
For those who watched Super Bowl XLIX on Sunday, there were some more serious advertisements, including the tearjerker Always #LikeAGirl ad that inspired female empowerment. Doing something like a girl is far from a fault. That sentiment is prevalent in general, as seen with the hashtag showing up all over Twitter, but to the healthcare […]